MC
Maxx Chewning
CREATOR-LED COMMERCE
YT 385K
IG 300K+
126M+ YT views
Fitness creator and Sour Strips founder; strong fit for short-form brand momentum.
COMMAND CENTER ONLINE
JUSTIN CHAN
DATA ENGINEER | SYSTEMS BUILDER
I build reliable data systems: platforms, pipelines, models, dashboards, and automation that turn messy operations into measurable output. Data engineering is the core.
Based in The Hague, NL / Data Engineer @ Cegeka / Founder @ Hypuro / Building Craftheos
/dev/tty1v1.0
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00COMMAND MAP
Three Ways I Build Systems
Data engineering is the primary path. Hypuro and Craftheos show the same operating model applied to media scale and physical product.
DATA PRACTICE / 01
Data Engineering
The core practice: platforms, pipelines, models, dashboards, and automation that turn raw operational data into reliable business output.
AzureFabricDatabricksPythonSQLPower BISpark
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STATSSCOREBOARD
Capability Signal Board
Scroll through the system readout: delivery capability, platform depth, analytics layer, and founder proof.
SCROLL SIGNAL
Platform Delivery
status: ready
system scan
PLATFORM DELIVERY
READY
Fabric / Databricks
Migrations, lakehouse foundations, Azure delivery
signal 0192%
PIPELINE RELIABILITY
ACTIVE
Python / SQL / Airflow
Ingestion, orchestration, monitoring, releases
signal 0288%
ANALYTICS LAYER
ONLINE
Power BI / DAX
Semantic models, dashboards, stakeholder output
signal 0386%
CERTIFICATION SIGNAL
VERIFIED
7 active
Databricks / Microsoft / Scrum
signal 0482%
MEDIA SCALE PROOF
PROVEN
250M+ views
Short-form content delivered
signal 0595%
FOUNDER EXECUTION
SHIPPING
Hypuro / Craftheos
Systems thinking across media and product
signal 0690%
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01DATA PRACTICE
Data Engineering
The primary practice. I build the data platforms, pipelines, models, dashboards, and automation that teams actually run on.
CURRENT ROLE
ACTIVE SYSTEM
Data Engineer @ Cegeka / Sep 2023 - present
I take responsibility for the full data path: from source-system integration through modeled, governed, queryable layers, all the way to the dashboards that decisions are made from. Shipped across Microsoft Fabric, Databricks, and Azure for clients in pensions, construction, insurance, and industrial IoT.
MODERNIZE
Replace brittle legacy platforms with scalable Fabric and Databricks foundations.
OPERATE
Make pipelines observable, releasable, and reliable enough for production use.
DECIDE
Turn modeled data into Power BI and semantic outputs stakeholders can trust.
PLATFORM BUILD
Fabric / Databricks / Azure
Modern lakehouse, medallion, and semantic platform delivery.
MISSION PROOF
5 client missions
Migration, IoT alerting, production ops, ingestion, and Airflow delivery.
CERTIFICATION STACK
7 active certs
Databricks, Microsoft Fabric, Azure fundamentals, and Scrum.
> SELECTED MISSION PREVIEW
Full replay on data route
LEGACY PLATFORM MODERNIZATION
Byldis Prefab - Fabric Migration
Legacy platform fully replaced by a stable, scalable Fabric solution.
INDUSTRIAL IOT OPERATIONS
Coolworld Rentals - Fabric Data Platform & Alerting
Early detection of IoT system alarms, improving operational response.
PRODUCTION PLATFORM OPERATIONS
Dura Vermeer - Platform Ops & Reporting
Reduced manual monitoring and improved platform reliability and executive reporting.
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02MEDIA HOUSE
Hypuro: Media House
A short-form media company operated with the same pipeline thinking: defined inputs, repeatable workflow, measurable output.
Founded in 2022, Hypuro is a digital media company specializing in short-form content. Over 250M+ total views delivered for clients, with a small operating team covering sales, client relations, production, and delivery. Content is treated like a data product: defined inputs, repeatable workflow, measurable output.
PERFORMANCE CONSOLE
attention capturehot
content throughputsteady
audience scalelive
website systemsready
HYPURO WEB STUDIO
Separate website agency lane
Conversion-focused websites for brands that need a stronger online base after the attention is earned.
250M+
TOTAL VIEWS DELIVERED
Since 2022
START:
1.75 FTE
TEAM SIZE (LARGEST)
Short-form
FOCUS
> PRODUCTION PIPELINE
- 01 / RESEARCH>
- 02 / SCRIPT>
- 03 / PRODUCTION>
- 04 / EDITING>
- 05 / PUBLISHING>
- 06 / ANALYTICS>
- 07 / ITERATE
> NOTABLE CLIENT SIGNALS
CREATOR COMMERCE
Fitness / CPG
PODCAST SYSTEMS
Interview / comedy
AUDIENCE SCALE
Millions reached
WEBSITE SYSTEMS
Conversion-ready presence
O
OfferVault
AFFILIATE MARKETPLACE
LinkedIn 1.6K+
Founded 2007
CPA marketplace
Affiliate offer discovery platform where clarity, volume, and conversion intent matter.
TB
The Bougie Show
PODCAST / INTERVIEW MEDIA
TikTok 220K+
YT 50K+
Millions of views per month
Interview-led show with multi-platform distribution and creator-first content packaging.
H&
Hoot & a Half
COMEDY / CREATOR PODCAST
131 episodes
6K+ ratings
Weekly show
Creator-led conversation show where short-form packaging supports guests, clips, and recurring audience attention.
RJ
Remington James
FITNESS / RECIPE CREATOR
YT 700K+
Fitness audience
Recipe content
Fitness and recipe creator audience; content built around practical transformation hooks.
C
CashNasty
GAMING / BASKETBALL CREATOR
YT 4.48M
IG 1.3M
1B YT views
High-energy gaming and basketball creator with a large YouTube-first audience.
PO
Pirates of Finance
FINANCE MEDIA
62 episodes
Weekly format
Investing niche
Investing and markets podcast brand; content needs precision, pace, and authority.
O
Offbeat
DATING / RELATIONSHIP MEDIA
Formerly LustCast
YT / Spotify
Apple Podcasts
Relationship and dating media brand that transitioned from LustCast into Offbeat, with multi-platform distribution and direct-response audience dynamics.
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03PRODUCT WORKSHOP
Craftheos: Product Workshop
Systems thinking, shipped as physical product. A compact B2B workshop concept for custom client gifts, premium relationship gifts, and memorable commercial moments.
> LIVE BRAND MODULE
Craftheos is positioned as a premium B2B 3D-printing studio for custom client gifts, business gifts, relationship gifts, and unique design objects. The core idea is simple: turn an important commercial moment into a physical object that feels personal, valuable, and worth keeping.
POSITIONING
Premium B2B objects
FOCUS
Custom gifts
USE
Client moments
CRAFTHEOS.COM
Open Craftheos
The customer-facing brand site for custom B2B gifts and premium design objects.
> COMMERCIAL ANGLES
OFFER 01
Op maat gemaakte klantgeschenken
Personalized objects tied to a specific client, purchase, or milestone.
OFFER 02
Zakelijke & relatiegeschenken
Premium business gifts designed to feel intentional, not disposable.
OFFER 03
Unieke designobjecten
Small physical objects with enough detail, weight, and finish to live on a desk.
> DEALERSHIP CONCEPT
DELIVERY MOMENT
From handover to memory
A magnetic car silhouette and weighted base designed for the moment a customer receives a specific vehicle.
SPECIFIC
Model-specific silhouette linked to the customer buying moment.
TACTILE
Magnetic click, weighted base, and anti-slip detail for premium feel.
AFTERGLOW
Built for the desk or home, where the purchase emotion keeps living.
> CAPABILITIES
PERSONALIZED OBJECTS
Objects tied to a specific customer, brand, purchase moment, or milestone.
PREMIUM FEEL
Designed for weight, tactile detail, finish, and desk-worthy presentation.
BRAND FIT
Custom shapes, silhouettes, and visual details matched to the client context.
SMALL BATCH DELIVERY
Repeatable production for campaigns, client moments, and relationship gifting.
B2B PRESENTATION
Objects positioned as part of a professional customer experience, not merchandise.
MEMORABLE HANDOVER
Physical gifts designed to extend the value of a commercial moment after it happens.
> ASSET STATUS
Product visuals should be added only when real Craftheos assets are ready. Until then, this module stays focused on the offer, use cases, and commercial angle rather than showing placeholder gallery slots.
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04TRANSMIT
Work With Me
Selective consulting on data platforms, analytics enablement, and operational systems. Briefs welcome from teams that take execution seriously.
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